Putting your trade departments
It may not be glamorous. It may not get the most investment or attention. But we know that Trade (not Consumer) is where the battle is truly won. Or lost.
Why? Because retail is where the public make their final choice and part company with their cash. It’s where your brand is often in the hands of a temporary sales assistant who neither knows, nor cares, why your product is better than your competitors’. For them, a sale is a sale irrespective of the logo on the box.
Our job is to change all that. We are Tools for the Trade and our bespoke tools put you in control, when you most need to be, but rarely are – after your precious product has left your warehouse.
With our digital tools, you know what has arrived, where and when. You quickly know how it’s selling through. You know that the correct campaign assets have gone to the correct retailer and what social support that retailer is providing for your brand. All in a few clicks, wherever you are in the UK.
As for those sales assistants, we turn them into real advocates for your brand. Our e-learning tools are so simple and logical that sales staff quickly absorb the key brand messages as if they had been trained in your own Marketing Department. And then use that knowledge to your brand’s benefit on the sales floor.
We love a challenge as much as we love the Trade. Can we improve your existing systems? Can we create a new tool tailored to solving a knotty problem? Please check out the case studies on our website and get in contact. Let us show you in detail what we have done and can do. And let’s put you in control where it matters most. The sharp end.